google URL Shortening

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People share a lot of links online. This is particularly true as microblogging
services such as Twitter have grown in popularity. If you’re not familiar with
them, URL shorteners basically squeeze a long URL into fewer characters to make
it easier to share with others. With character limits in tweets, status updates
and other modes of short form publishing, a shorter URL leaves more room to say
what’s on your mind — and that’s why people use them.

First, we think people who use the Google Toolbar and FeedBurner will benefit
from a shortener that is easily accessible — making it faster and easier to
share, post and email links. Second, we’ve built this on Google’s global
infrastructure to offer the following benefits:
Stability: Google’s scalable, multi-datacenter infrastructure provides great
uptime and a reliable service to our users.
Security: As we do with web search, shortened URLs are automatically checked to
detect sites that may be malicious and warn users when the short URL resolves to
such sites.
Speed: At Google we like fast products and we’ve worked hard to ensure this
service is quick. We’ll continue to iterate and improve the speed of Google Url
Shortener.
Google URL shortener is not a stand-alone service; you can’t use it to shorten
links directly. Currently, Google URL Shortener is only available from the
Google Toolbar and FeedBurner. If the service proves useful, we may eventually
make it available for a wider audience in the future.

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