You can now convert a personal profile into a business page.
The social network never formally announced this new capability but Facebook’s help center explains how to convert a profile to a page.
In fact, seven different help entries describe this process, making it look like this has been an option all along when in fact it’s news to us — as it was for blogger Josh Constine.
Converting a profile into a page retains all of one’s friends as fans, but all other information gets lost in the process if a user doesn’t first copy and save all of their personal information onto their computer.
And once you convert your profile into a page, there’s no way to reverse the process.
Facebook’s help center describes how to download the contents of one’s profile in ample detail.
The ability to convert a profile to a page seems like a logical next step in functionality for the site, given how Facebook redesigned the layouts of profiles and pages to look alike.
Converting a profile into a page would suit someone who is simply more interested in maintaining a business presence on the site than a personal one. Small companies and sole proprietors might have a stronger inclination to do this, but so would page administrators whose usage of Facebook has become so professionally focused that they no longer use it for their own social lives.